0. Executive Summary
Judgment axis | Key judgment |
| Item Identity | A representative root vegetable that utilizes the storage roots of *Daucus carota* (family Apiaceae) as a main product. |
| Key role | Fresh · Washed · Catering · Dining Out · Salad · Fresh-cut · Juice · Puree · Frozen · HMR Ingredients |
| Harvesting principle | Evaluate variety, root length, diameter, weight, color, hardness, epidermal condition, branching, and Buyer's intended use together. |
| Product separation | Carrots with soil, washed carrots, peeled, whole peeled, stick, Julienne, dice, slice, juice, puree, and frozen are managed as separate products. |
| Separation of similar items | Separating the roles of plant, color, cooking, processing, and market from radishes, parsnips, beets, etc. |
| Domestic statistics | Latest cultivation area and production volume for carrots alone: To be entered after verification of official raw data. |
| Domestic cultivation characteristics | Nongsaroo describes carrots as a crop that is relatively resistant to low temperatures but weak to high temperatures, and is cultivated avoiding midsummer . |
| Cultivation method | The Nongsaro agricultural work schedule presents sowing times by distinguishing between forced, spring, and autumn cultivation. ( Nongsaroo ) |
| Quality Risk | Branched roots, fissures, deformed roots, green shoulders, epidermal damage, decay, washing loss, moisture loss during storage |
| Processing risk | Peeling, cutting yield, color uniformity, sugar content, hardness, fresh-cut microorganisms, tissue after freezing |
| Operating Principles | Seed–Production–Root Lot–Wash/Peel/Cut–Processing–Buyer RFQ Connection |
| Final goal | Connecting cultivation type, origin, variety, root shape, color, and processing yield to contract procurement and repurchase by matching them to Buyer specifications. |
The Rural Development Administration's *Nongsaroo * describes carrots as a crop resistant to low temperatures but weak to high temperatures , and advises that relatively cooler regions, such as high-altitude areas, are advantageous for cultivation during the hot midsummer season. ( Nongsaroo )
1. Plant Identity & Product Master
Plant Identity
Basic fields | Carrot registration criteria |
| Korean name | carrot |
| English name | Carrot |
| Representative scientific name | Daucus carota L. |
| classification | Apiaceae · Daucus |
| Edible parts | enlarged storage roots |
| Non-edible · Separate management | Root tips, senescent leaves, diseases, rotten parts, processing residues |
| Major harvesting stages | Young roots / For baby carrots / Commercial roots / For processing / For seed production |
| Basic product form | Carrots with soil · Wash · Peel · Whole peeled · Stick · Julienne · Dice · Slice · Juice · Puree · Frozen |
| Basic processing stage | Washing → Sorting → Peeling → Cutting → Blanching · Freezing · Juicing · Grinding · Puree |
| Basic use | Raw food · Salad · School meals · Eating out · Soup · Curry · Juice · HMR · Frozen vegetables |
| Similarity Principle | Plant Entity separate from parsnips, beets, radishes, etc. |
Kew manages Daucus carota L. as an accepted species and records it as a species used for food. ( Plants of the World Online )
Product Master
Product ID | Product type | Key Management Standards |
| CAR-P01 | Mountain soil carrots | Variety, Cultivation Type, Origin, Harvest Date |
| CAR-P02 | Selected raw carrots | Length, Diameter, Weight, Shape |
| CAR-P03 | Washed carrots | Washing condition, epidermal damage, product temperature |
| CAR-P04 | Premium Fresh Fruit | Color uniformity, straightness, defects |
| CAR-P05 | Ingredients for baby carrots | Diameter, length, hardness, processing yield |
| CAR-P06 | Whole peeled | Peeling yield, surface, microorganisms |
| CAR-P07 | Stick | Length, width, and hardness |
| CAR-P08 | Julienne | Thickness, length, moisture |
| CAR-P09 | Dice | Size and heating suitability |
| CAR-P10 | Slice | Thickness, Diameter, Cookability |
| CAR-P11 | Fresh-cut Salad | Hardness, color, microorganisms |
| CAR-P12 | Food service pre-processing | Specifications, Safety, Delivery Cycle |
| CAR-P13 | Bulk dining out | Cleaning, Standards, Delivery Time |
| CAR-P14 | HMR ingredients | Cut Spec · Heating Suitability |
| CAR-P15 | Blanching carrots | Time, temperature, color, hardness |
| CAR-P16 | Frozen Dice | Frozen and thawed tissues |
| CAR-P17 | Frozen Slice | Shape retention and thawing quality |
| CAR-P18 | carrots for juice | Color, Sweetness, and Juice Yield |
| CAR-P19 | Carrot juice | Juicing, Filtration, and Heat Treatment |
| CAR-P20 | Carrot puree | Viscosity, color, and solid content |
| CAR-P21 | Soup/Sauce Base | Puree, Heating, Mixing |
| CAR-P22 | dried carrots | Cutting, moisture, color |
| CAR-P23 | Carrot powder | Drying, Grinding, Particle Size |
| CAR-P24 | Extra-standard healthy muscles | Processed after food safety verification |
| CAR-P25 | Peeling and cutting by-products | Generation Amount, Safety, and Resource Recovery |
| CAR-P26 | Seed-producing carrots | Variety · Maturity · Seed Lot |
| CAR-P27 | Seed Lot | Variety, Purity, Germination |
| CAR-P28 | PB finished products | Raw Material Lot · Manufacturing Batch |
2. Product Classification & Use Segmentation
Classification criteria | Subdivision type | Management principles |
| Plant classification | Daucus carota | Separation from parsnips and radishes |
| varieties | actual cultivated varieties | Connect with Seed Source |
| Root color | Orange, yellow, red, purple, etc. | Separation of Varieties and Product Attributes |
| Root type | Long, medium, conical, etc. | Actual measurements |
| Harvesting stage | Young · Product · Processing · Seed collection | Separate Product |
| Cultivation method | Forced, spring, summer highland, autumn, etc. | Production Container |
| Distribution methods | Soil · Washing · Peeling · Fresh-cut | Product Separation |
| Processing form | Frozen, pressed, puree, dried, powder | Process Lot |
| Final use | Retail · Food Service · Dining Out · HMR · Juice · Frozen | Buyer RFQ |
| Transaction type | Wholesale · Regular Supply · Contract Farming · OEM · PB | Contract |
| origin | Domestic/Imported | Traceability |
3. Production, Harvest & Post-harvest
step | Essential Dataset | Management purpose |
| Cultivation plan | Variety · Cultivation Type · Buyer · Shipping Date | demand-based production |
| satellite | Variety · Seed Lot · Germination | Traceability |
| sowing | Date, Sowing Rate, Density | Production schedule |
| Germination and emergence | Appearance rate and uniformity | Initial quality |
| Thinning | Workdays · Weekly Intervals | Root shape uniformity |
| weeding | Work · Weed generation | Competition management |
| Growth | Number of leaves, plant vigor, root thickening | Harvest Forecast |
| rising | Temperature, Precipitation, Solar Radiation | High temperature and moisture risk |
| Watering | Soil moisture and timing | Muscle hypertrophy and fibula management |
| drainage | Flooding and drainage | Root health |
| dispute | Soil testing, fertilizer, and timing | Quality Control |
| pests | Symptoms and control history | safe production |
| Muscle hypertrophy | Length, Diameter, Weight | Harvest forecasting |
| Harvest judgment | Size, shape, color, hardness | Buyer suitability |
| harvest | Root ID · Harvest Date | Harvest Lot |
| Leaf cutting | Separation of roots and leaves | Storage and processing |
| purifying | Water quality and sediment removal | commercialization |
| Selection | Root shape, size, and defects | Grade |
| Pre-cooling | Temperature and time | Zhejiang Province |
| save | Temperature and humidity, weight loss, spoilage | Shipment control |
| peeling | Peeling yield | Fresh-cut |
| cutting | Stick, Dice, Slice, Julien | Buyer Spec |
| Blanching | Time and temperature | freezing |
| freezing | Freezing and thawing | Year-round supply |
| Juicing | Input amount · Juice extraction amount | Juice Yield |
| Puree | Crushing, Viscosity, Yield | Ingredient |
| dry | Cutting, moisture, color | Dry Product |
| packaging | Fresh/Cut/Processed | Sales unit |
| shipment | Buyer · Lot · Delivery Date | Delivery |
4. Quality Specification & Lot Management
Quality items | raw materials | Pre-treated products | processed goods | finished product | Public rating |
| Species | essential | succession | succession | tracking | Public |
| varieties | essential | succession | succession | tracking | Public/Verified |
| Cultivation method | essential | succession | tracking | - | Member |
| mountainous district | essential | succession | succession | mark | Public |
| farmhouse | ID | succession | tracking | - | Verified |
| Lot | essential | Process Lot | Processing Lot | Manufacturing Lot | Verified/NDA |
| Sowing date | record | succession | - | - | Verified |
| Harvest day | core | succession | succession | tracking | Verified |
| length | Actual measurements | Selection | Cut Input | - | Member |
| diameter | Actual measurements | Selection | Cut Input | - | Member |
| weight | Object/Lot | Batch | Input | - | Verified |
| Geunhyeong | Straight line, branch, deformation | Selection | - | - | Member |
| Root color | outer shell and interior | Cut confirmation | Product color | By product | Member |
| Color uniformity | test | core | Juice and Puree | By product | Verified |
| hardness | core | Fresh-cut key | Freezing and processing | finished product | Verified |
| TSS | If necessary | Juice Spec | Juice and Puree | By product | Verified |
| epidermal damage | test | Check after washing | Processing conversion | - | Verified |
| heat | test | Selection | Processing review | - | Verified |
| Branching | Grade | Cut transition | Processable | - | Member |
| green shoulder | test | Selection | Processing review | - | Verified |
| corruption | exception | exception | Food conversion ban | - | Verified |
| Foreign matter/soil | check | purifying | Compliance with standards | Compliance with standards | Verified |
| pesticide residues | test | succession | Compliance with standards | Compliance with standards | Verified/NDA |
| microorganism | If necessary | Fresh-cut key | Juice/Purée | Compliance with standards | Verified/NDA |
| Peeling yield | - | core | cost | - | NDA |
| Cutting yield | - | core | Input | - | NDA |
| Juice extraction yield | - | - | core | cost | NDA |
| Puree yield | - | - | core | cost | NDA |
| Refrigeration yield | - | - | core | cost | NDA |
| drying yield | - | - | core | By product | NDA |
| Storage loss | record | cold storage | - | - | Verified |
| packaging | mountainous district | Fresh-cut | process | Final | Member |
| Expiration date | The relevant city | core | processed goods | mark | Member |
| Returns and Claims | record | record | record | record | NDA |
| Repurchase | Buyer Connection | connection | connection | connection | NDA |
Lot Master Required Field
Lot ID · Item/Product Type · Scientific Name · Variety · Cultivation Method · Origin/Cultivation Area · Producer · Seed Lot · Sowing Date · Harvest Date · Root Length/Diameter/Weight · Root Shape · Skin Color/Flesh Color · Color Uniformity · Hardness · TSS (when measured) · Branched Roots · Cracks · Green Shoulder · Skin Damage · Diseases · Spoilage · Pesticide Use History · Pesticide Residue/Microbiological Report · Pre-cooling/Storage History · Raw Material Lot · Washing · Peeling · Stick · Dice · Slice · Julienne · Blanching · Freezing · Juicing · Puree · Drying History · Packaging Date · Best Before Date · Shipper · Returns/Claims · Repurchase
5. Korea Market & Demand Structure
Customers | Purchase criteria | Cooperation opportunities |
| Production Area Distribution Organizations · Agricultural Cooperatives | Variety, Cultivation Type, Shipping Period, Specifications | Contract shipment |
| wholesale market | Size, Color, Origin, Grade | Spot trading |
| Large-scale distribution | Washing, uniformity, and packaging | Retail |
| School and public meals | Cleaning, Cutting, and Safety | Preprocessing RFQ |
| institutional meals | Dice · Slice · Regular Supply | B2B |
| food service companies | Washing · Peeling · Cut | Foodservice |
| Salad company | Stick·Julienne·Hardness | Fresh-cut |
| Fresh-cut manufacturers | Microorganisms, Hardness, Color | Convenience |
| HMR manufacturers | Dice, Slice, Frozen | semi-finished products |
| Meal kit | Washing, cutting, and small packaging | Meal Kit |
| frozen vegetable manufacturer | Blanching, Color, and Thawing Quality | Frozen |
| Juice manufacturer | Color, TSS, Juice Yield | Juice RFQ |
| Puree manufacturer | Color, Solids, and Yield | Ingredient |
| Preparation of infant food and soup | Standards, Safety, Puree | Processed raw materials |
| PB | Juice · Puree · Frozen · Fresh-cut | OEM/PB |
| exporters | Fresh/Processed · Quarantine | Trade |
| Research Institute | Variety, Storage, Processing, Climate | PRP |
6. Trade & Supply-chain Intelligence
step | Key variables | Operational judgment |
| Seed | Variety/Cultivation Type | production base |
| Mountain production | Region, Shipment Period, Estimated Volume | Supply Forecast |
| contract farming | Buyer Specifications · Delivery Time | Supply stability |
| harvest | Size, Color, Shape | Product Decision |
| purifying | Surface, soil, yield | Retail |
| Selection | Diameter, length, defects | Grade |
| save | Temperature, humidity, decay, and loss | Shipment control |
| Peeling and amputation | Processing yield | School Meals · HMR |
| freezing | Blanching and freezing | Year-round supply |
| Juicing | Color · TSS · Yield | drinkables |
| Puree | Viscosity and solid content | Ingredient |
| Distribution and supply | Packaging, Refrigeration, Delivery Time | Buyer SLA |
| RFQ | Product · Specification · Model | Match |
| Repurchase | Quality, Yield, Delivery Time | Repeat trading |
HS·Trade Management
Product | Operating Principles |
| Fresh and refrigerated carrots | Current Korea Customs Service HSK official confirmation |
| frozen carrots | Frozen vegetables three times separately |
| dried carrots | Dried vegetables three times |
| Carrot juice | Check fruit and vegetable juice classification |
| Puree | HS by preparation and state of processing |
| Seed | Seeds for sowing are separate |
7. Processing, By-products & PRP Intelligence
Products and processes | Key conditions | RFQ conversion |
| Soil carrot | Variety, Root Type, Origin | Fresh |
| Washed carrots | Epidermis and uniformity | Retail |
| Peeled carrot | Peeling yield | Foodservice |
| Whole peeled | Size and hardness | school meals |
| Stick | Length, width, and hardness | Snack/Fresh-cut |
| Julienne | Thickness · Moisture | salad |
| Dice | Specifications and heating properties | HMR |
| Slice | Thickness and diameter | dining out |
| Blanching | Color and hardness | Frozen |
| Frozen Dice | Thawing tissue | HMR |
| Juice ingredients | Color · TSS · Yield | Beverage |
| juice | Juicing and heat treatment | PB |
| Puree | Solid content and viscosity | Infant food and soup |
| dry | Moisture and color | Ingredient |
| powder | Particle size and moisture | Food Material |
| Extra-standard healthy muscles | Safety suitability | Juice/Purée |
| peel residue | Safety and amount generated | Review of feed, compost, etc. |
| cutting residue | Generation Amount · Safety | Review of resource utilization |
| Disease and decay roots | Food supply chain exclusion | waste/compost |
PRP — Product Research Profile
PRP ID | Product Research Profile |
| PRP-CAR-01 | Variety–Cultivation Type–Region Mapping |
| PRP-CAR-02 | Temperature – Germination, Growth, Yield |
| PRP-CAR-03 | High Temperature – Muscle Hypertrophy · Quality |
| PRP-CAR-04 | Planting density – Root shape and size |
| PRP-CAR-05 | Soil Physical Properties – Branching Roots |
| PRP-CAR-06 | Watering – Root splitting and muscle hypertrophy |
| PRP-CAR-07 | Variety – Root Color · Root Shape |
| PRP-CAR-08 | Harvesting Stage – Hardness · TSS |
| PRP-CAR-09 | Washing – Epidermal Damage · Storage |
| PRP-CAR-10 | Storage – Weight Loss · Spoilage |
| PRP-CAR-11 | Fresh-cut – Hardness · Microorganisms |
| PRP-CAR-12 | Stick·Julienne cutting yield |
| PRP-CAR-13 | Blanching – Color and Hardness |
| PRP-CAR-14 | Frozen–thawed tissue |
| PRP-CAR-15 | Variety – Juice Yield |
| PRP-CAR-16 | Juice TSS·Color |
| PRP-CAR-17 | Puree – Viscosity and Solids |
| PRP-CAR-18 | Product Recovery (Outside Standards) |
| PRP-CAR-19 | Domestic – Imported Effective Cost |
| PRP-CAR-20 | Variety–Root Quality–Buyer AI Match |
8. AX Transformation
first of all | Execution item | Performance indicators |
| 1 | Variety, cultivation type, origin, sowing date, harvest date, and Lot are mandatory. | Required input rate |
| 2 | Separation of soil, washing, fresh-cut, juice, and purée product | Identification rate |
| 3 | Linking weather, soil, growth, and harvest data | Runtime connection rate |
| 4 | Data conversion of quality, certificates, storage, and processing history | Lot completion rate |
| 5 | Connecting Farms – School Meals · Fresh-cut · Processing – Buyer RFQ | Match rate |
| 6 | Video AI Length, Diameter, and Shape Determination | Measurement error |
| 7 | AI detection of branching roots, fissures, and epidermal defects | defect detection rate |
| 8 | Yield prediction | Forecast Error |
| 9 | Harvest timing prediction | Harvest Error |
| 10 | Prediction of product yield after washing | Grade Prediction |
| 11 | Storage loss prediction | Decomposition and corruption rates |
| 12 | Fresh-cut quality prediction | return rate |
| 13 | Prediction of cutting yield | Actual measurement error |
| 14 | Juice extraction and puree yield prediction | Input–Output Error |
| 15 | Fresh→Processing Transition AI | Recovery rate |
| 16 | Price and supply forecast | Forecast Accuracy |
| 17 | AI Buyer Match | Sample approval rate |
| 18 | Traceability | Finished Product → Root Lot Traceability |
| 19 | Repurchase Runtime | Recurrence rate |
9. Industry Problem Bank
Problem group | Problem Definition | Required data |
| Mixed cultivation methods | Differences in production conditions between accelerated, spring, summer, and autumn | Crop Type |
| Mixed varieties | Differences in color, root shape, and processing suitability | Variety |
| High temperature risk | Growth and quality may deteriorate at high temperatures | Temperature |
| Non-uniform germination | Effects of sowing and moisture | Emergence |
| Variation in planting density | Variation in root diameter and size | Density |
| Branching | Fresh Grade Loss | Soil·Root Image |
| heat | Appearance and processing loss | Moisture |
| green shoulder | Deterioration of appearance quality | Cultivation |
| Non-uniform root shape | Buyer specification discrepancy | Geometry |
| Color deviation | Fresh juice quality variation | Color |
| Hardness deviation | Fresh-cut · Frozen quality | Firmness |
| Harvest season concentration | Supply and price fluctuations | Supply |
| Wash damage | Reduced epidermal damage and storage capacity | Washing |
| Storage loss | Weight and quality loss | Storage |
| Fresh-cut microorganisms | Post-amputation safety management | Microbiology |
| Cut yield deviation | Impact on school meal and HMR costs | Yield |
| Variation in juice extraction yield | Juice Buyer Cost Impact | Juice Yield |
| frozen tissue degradation | Marketability after thawing | Frozen Quality |
| Processing of non-standard work | Fresh rejection loss of value | Recovery |
| Domestic and Import Competition | Need to compare effective costs | Trade |
| Price fluctuations | Changes by production area and cultivation type | Market |
| Discrepancy in contract farming | Buyer discrepancies in specifications and quantity | Contract |
| Lot history interruption | Lack of traceability from raw material to processing | Traceability |
| Dispersion of test reports | Farm-Processor Information Breakdown | COA |
| Repurchase not reflected | Buyer evaluation non-recovery | Repurchase |
10. Farmer RFQ & Collaboration Model
RFQ Type | Public Registration | Verify/NDA |
| Procurement of mountain soil carrots | Variety, Cultivation Type, Region | Farm, Volume, Unit Price |
| Washed carrots for sale | Size, Color, Grade | Lot · Price |
| Buy raw carrots | Weight, Diameter, Root Shape | MOQ · Target Price |
| Regular supply | Product Cycle | Weekly volume and price |
| contract farming | Variety, Cultivation Type, Buyer's Purpose | Area, Quantity, Price |
| For school meals | Washing · Peeling · Dice | Test Reports · Yields |
| For dining out | Whole peeled · Cut | Delivery cycle |
| Fresh-cut | Stick·Julienne | Microorganisms · Shelf-life |
| salad | Cut · Hardness · Color | Buyer Spec |
| HMR | Dice·Slice·Frozen | Heating properties |
| freezing | Blanching and cutting | Thawing quality |
| Juice | Color, TSS, Juice Yield | Actual yield/unit price |
| Purée | Color, Viscosity, and Solid Content | MOQ · Yield |
| infant food | Raw Material Safety · Puree Standards | Test Reports/Contracts |
| PB | Juice · Fresh-cut · Frozen | OEM |
| import substitution | Fresh/Frozen | HS·Cost |
| export | Fresh/Processed | Quarantine |
| Technology demonstration | AI Selection, Storage, and Processing | Dataset |
| Research cooperation | Variety, Root Type, Processing | PRP |
11. RFQ Request First
① Need Products & Materials
Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.
Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching
Register
② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)
Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.
Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching
Register
③ We are looking for domestic and international buyers. (Need Buyers)
Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.
Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching
Register
Contact : mail@markethub.org
Version History
Version | Main contents | situation |
| v1.0 | Plant Identity · Cultivation Type · Root Type · Production · Fresh · Fresh-cut · Juice · Purée · Frozen · RFQ Basic Structure | complete |
| v1.1 | Verification of official production, region, market, price, HS, and import/export raw data | expected |
| v2.0 | Subdivision of quality standards for variety, color, root shape, firmness, TSS, fresh-cut, juice, and frozen | expected |
| v3.0 | Producer – Washing · Fresh-cut · Freezing · Juice – Food Service · Distribution – Buyer Verified Container Combination | expected |
