0. Executive Summary
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Judgment axis

detail

Item IdentityCelery is a leafy and stem vegetable managed as Apium graveolens L. of the Apiaceae family. The Rural Development Administration's Nongsaroo describes it as a crop of the Apiaceae family and the Apium genus, along with its scientific name. ( Nongsaroo )
Key roleCentered on its thick leaf stalks, this item is utilized for raw consumption, salads, sticks, stir-fries, soups, aromatic vegetables, juices, smoothies, fresh-cuts, and as an ingredient for food processing. Nongsaroo explains that it is used as a flavoring ingredient for salads, stir-fried dishes, and fish and meat. ( Nongsaroo )
Harvesting principleCheck the leaf stalk length, thickness, weight, color, plant size, texture, cavities, wounds, diseases, wilting, and bolting, and generate lots on a plant or individual leaf stalk basis.
Product separationWhole celery heads, celery hearts, leaf stalks, cut sticks, washed products, fresh-cut products, juice ingredients, aromatic vegetable ingredients, and dried/powder candidates are managed as separate products.
Separation of similar itemsCeleriac is classified as a separate root vegetable product utilizing the roots, while celery seeds are managed separately as spice seeds. Plants in the same Apiaceae family, such as water celery and parsley, are also managed as separate Plant Entities due to differences in edible parts and commercial roles. ( Food Safety Korea )
Cultivation characteristicsNongsaroo describes celery as a crop that prefers cool climates and presents a relatively long production cycle with a growing period of about 150 to 180 days and a seedling period of about 70 to 120 days .
Domestic statisticsAs the confirmed values ​​for the independent formula of nationwide celery cultivation area and production volume for 2025 or the latest figures could not be verified during this registration stage, they will be entered along with the base year and units at a later date after verification using raw data from National Statistics, KOSIS, and public agricultural statistics. The National Data Center's 2025 press release on crop production volume covers autumn cabbage, radish, soybeans, apples, and pears, but does not provide confirmed values ​​for celery. ( National Data Center )
Quality RiskVariations in leaf stalk thickness, color, fiber, and texture, cavitation, wounds, browning, wilting, pests and diseases, and post-harvest moisture loss and failure to refrigerate are major risks.
Safety ManagementIn the food ingredient classification of Food Safety Korea, celery is classified as a leafy and stem vegetable. Regarding pesticide residue tolerance standards, individual and group standards are applied first, and if no separate standard is specified, a uniform standard of 0.01 mg/kg is applied. ( Food Safety Korea )
Operating PrinciplesSeparate and link variety, cultivation site, seedling, planting, harvest date, leaf stalk size, lot, pesticide, washing, cutting, refrigeration, juice, and processing history.
Final goalConnects RFQs and delivery, inspection, claim, and repurchase data from farmers, producer organizations, APCs/preprocessing, salads/dining/catering, juices/HMR, distribution, and PB buyers.
1. Plant Identity & Product Master

division

Registration details

Korean namecelery
English nameCelery
Representative scientific nameApium graveolens L. ( for agriculture )
classificationApiaceae, Apium ( Nongsaroo )
Edible partsMainly enlarged petioles, young leaves, and parts of leaves
Non-edible · Separate managementRoots, seeds, seedling seeds/seedlings, senescent/diseased leaves, celeriac
Major harvesting stagesYoung leaves → Petiole growth → Marketable plant → Celery heart formation → Overripe/senescence stage
Basic product formWhole heads, leaf stalk bundles, celery hearts, cut sticks, washed celery, fresh-cut, juice ingredients, cooking and flavor ingredients
Basic processing stageSeed → Seedling → Transplanting → Growth → Harvesting → Trimming outer leaves and roots → Sorting → Cooling → Washing → Leaf stalk separation → Cutting → Stick processing → Juicing → Packaging
Basic useRaw food, salad, sticks, stir-fries, soups & stews, aromatic vegetables, juices & smoothies, school meals & dining out, HMR, PB
Similarity PrincipleDo not mix celeriac, celery seeds, water parsley, or parsley with celery leaf stalks.
Production cycle characteristicsNongsaroo explains the cultivation period as approximately 150–180 days and the seedling period as approximately 70–120 days. ( Nongsaroo )

Product Master

Product Master

Key Management Standards

Regular green celeryVariety, plant weight, leaf stalk length, thickness, color, harvest date
Yellow/medium-sized celeryVariety, Color, Texture, Market Use
Celery heartInternal soft leaf stalk, length, weight, color, packaging
CeleryPlant size, number of leaf stalks, root trimming, and external leaf condition
Leaf stalk bundleLength, thickness, quantity, weight, uniformity
Celery sticksRaw Material Lot · Cutting Length · Thickness · Washing · Packaging
Washed celeryRaw Material Lot · Washing Water · Dehydration · Microorganisms
Fresh-cut celeryCutting specifications, washing, refrigeration, and expiration date
Salad ingredientsTexture, color, cutting specifications, refrigeration
Juice ingredientsRaw material weight, freshness, juice yield, foreign matter, safety
Smoothie ingredientsWashing, Cutting, Portioning, Refrigeration/Frozen Status
For aromatic vegetablesLeaves, leaf stalks, fragrance, cutting dimensions, cooking uses
Soup and HMR IngredientsCutting specifications, heating suitability, and yield
Dried celery candidateRaw Material Lot · Drying Conditions · Moisture · Color · Scent
Powder raw material candidatesDry Lot · Grinding · Particle Size · Flavor · Moisture
PB small packagingOrigin, Weight, Packaging, Brand, Delivery Cycle
Selected itemsDamage, browning, wilting, disease, potential for resource utilization
2. Product Classification & Use Segmentation

Classification criteria

Subdivision type

Management principles

Plant classificationCelery / Celeriac / Celery seedsSeparate Product Entity due to different classifications for edible parts and food ingredients
breed groupYellow / Green / Medium / Traditional East Asian lineageIndividual management of actual registered varieties based on the variety group in Nongsaroo ( Nongsaroo )
Edible partsLeaf stalk / Young leaf / Leaf / Seed / RootSeparation of leaf stalks, celery, seeds, and celeriac
Harvesting stageYoung Give Up / General Product Give Up / Heart / Mature Give UpSeparation of standards by application
Cultivation typeOpen field / Facility / OtherSeparation of cultivation period, production costs, and quality
Product typeWhole plant / Leaf stalk / Heart / Stick / CutLot by Product Type
Distribution methodsRaw Material / Cooling & Packaging / Washing / Fresh-cutStep-by-step Lot inheritance
Processing formWashing / Cutting / Sticks / Juicing / Drying / PowderSeparation of hygiene, yield, and quality
Final useRaw Food / Salad / Eating Out / School Meals / Juice / HMR / Aromatic VegetablesSeparation of Buyer Specification
Transaction typeSource Procurement / Regular Supply / Contract Production / Pre-processing / Processed Raw Materials / Private Brand (PB)Quantity, unit price, and contract are Verified/NDA
Packaging typeWhole bag packaging / Bundle / Tray / Cup·Pouch / BulkSeparation of specifications by product and buyer
3. Production, Harvest & Post-harvest

The Rural Development Administration describes celery as a crop that prefers cool climates and advises that its cultivation period is approximately 150 to 180 days, with the seedling stage alone being long at about 70 to 120 days. Therefore, unlike short-term leafy vegetables, celery is a crop that requires long-term management of the entire process, from seed to seedling to transplanting, long-term growth, and estimated harvest yield . ( Nongsaroo )

step

Essential Dataset

Management purpose

Cultivation planRegion, Variety, Cultivation Area, Seedling Schedule, Planting, Contract StatusLong-term supply plan
satelliteVariety · Seed Company · Seed LotVariety Traceability
sowingSowing date, sowing quantity, seedling nurseryStart production history
germinationGermination date, germination rate, temperatureSeedling stability
Seedling cultivationSeedling period, seedling size, number of leaves, environmentLong-term seedling management
formulaOfficial Date · Planting Distance · Farm IDProduction site connection
soilpH, organic matter, drainage, soil testingGrowth management
WateringWater source, irrigation day, amountMoisture management
disputeFertilizer, Input Amount, TimingLeaf stalk growth management
risingTemperature, humidity, rainfall, sunshineGrowth and harvest prediction
GrowthPlant size, number of leaves, leaf stalk length, thicknessHarvest forecasting
pestsOccurrence, Damage, and ControlQuality and quantity management
pesticidePesticide, Date of Use, Pre-harvest Safety Periodsafety
Harvest judgmentclump, leaf stalk length, thickness, color, textureBuyer suitability
harvestHarvest date · Farm · Quantity · WorkerRaw Material Lot Creation
Root trimmingRoot removal/cutting locationProduct Standardization
Leaf trimmingAmount of aged and damaged leaves removedCommercialization rate
Separation of leaf stalksQuantity, length, thicknessStick/Processed Product
SelectionLength, thickness, color, wound, cavityStandard separation
coolingTemperature and timeMoisture Loss and Wilting Management
purifyingWashing water, time, method, and foreign matterHygiene management
dehydrationMethod and timeFresh-cut quality
cuttingLength, thickness, cutting dateStick · HMR
JuicingRaw material weight, juice volume, yieldJuice ingredients
dryTemperature, time, moistureDry Product
smashParticle size · LotPowder Product
packagingWeight, Packaging, DateTraceability
saveTemperature, humidity, and periodFreshness
refrigerated deliveryVehicle, Temperature, TimeCold-chain
Incoming inspectionWeight, Freshness, Size, DamageDelivery evaluation
ClaimReason, Quantity, and ResponsibilitySupplier Score
RepurchaseBuyer · Product · QuantityNext cultivation plan
4. Quality Specification & Lot Management

In the food ingredient classification of Food Safety Korea, celery is classified as leafy and stem vegetables , celeriac as root vegetables , and celery seeds as spice seeds . Therefore, even within the same plant lineage, leaf stalks, roots, and seeds are not managed under a single quality standard or Lot. ( Food Safety Korea )

Quality items

stems and leaf stalks

Sticks/Cleaning Products

Juice and processed ingredients

Dry/Powder Candidates

Public rating

Origin·Variety·Farm·LotcorecorecorecoreVerified
Sowing, planting, and harvesting datescorecoreimportanceimportanceVerified
abandonment weightcoreimportanceimportanceimportanceVerified/NDA
Leaf stalk lengthcorecoreimportanceimportanceVerified/NDA
Leaf stalk thicknesscorecoreimportanceimportanceVerified/NDA
colorcorecorecorecoreVerified/NDA
texturecorecorecoreimportanceVerified/NDA
Fiber/toughnessimportancecoreimportanceimportanceVerified/NDA
cavitationcorecoreimportanceimportanceVerified/NDA
Damage/BrowningcorecorecoreimportanceVerified/NDA
Yellowing and wiltingcorecorecoreimportanceVerified/NDA
pestscorecorecoreimportanceVerified/NDA
Soil and foreign mattercorecorecorecoreVerified/NDA
Pesticide usecorecorecorecoreNDA
Pesticide Residue Test ReportcorecorecorecoreNDA
Cleaning historyNot applicablecorecoreimportanceNDA
microorganismimportancecorecorecoreNDA
Cutting specificationsNot applicablecoreimportanceBy productVerified/NDA
Juice extraction yieldNot applicableNot applicablecoreNot applicableNDA
Drying conditionsNot applicableNot applicableNot applicablecoreNDA
moistureimportanceimportanceBy productcoreVerified/NDA
Packaging weightcorecorecorecoreVerified/NDA
Storage and RefrigerationcorecorecoreBy productVerified/NDA
Expiration dateBy productcorecorecoreVerified/NDA
Shipment and InspectionimportancecorecorecoreNDA
Claims · RepurchaseimportancecorecorecoreNDA
5. Korea Market & Demand Structure

Customers

Purchase criteria

Cooperation opportunities

Farm and Producer OrganizationsVariety, Specifications, Shipment Time, QuantityJoint shipment and contract farming
Nonghyup · Production Area DistributionLeaf stalk specifications, plant weight, sortingJoint Selection RFQ
wholesale marketFreshness, weight, color, packagingShipment from the production area
Large-scale distributionUniformity, small packaging, supply stabilityPB · Regular supply
local foodProducer, region, harvest dateLocal direct transactions
food ingredient companyLength, thickness, trimming rate, freshnessFoodservice and catering supply
salad makerTexture, color, washing, and cutting specificationsFresh-cut RFQ
Cafe and Juice Specialty ShopFreshness, Juice Yield, Washing, SafetyJuice Ingredient RFQ
Juice manufacturerRaw material quantity, juice yield, specifications, pesticide residueContract farming and raw material procurement
food service industryLeaf stalk size, scent, texture, and deliveryRFQ for Sticks and Cooking
Hotel · RestaurantAppearance, Uniformity, Heart, Special SpecificationsPremium Product
School and public mealsSafety, Cleaning, Standards, Delivery TimeSchool Meal RFQ
Hospital and welfare mealsTrimming rate, hygiene, and regular supplyRegular contract
Meal kitWashing, cutting, portioning, refrigerationPreprocessing RFQ
HMRCutting, heating suitability, flavor, yieldHMR ingredients
Soup and sauce preparationFlavor, cutting, and heating suitabilityProcessed Raw Material RFQ
Online distributionOrigin · Packaging · Delivery · FreshnessDirect from the farm
PB business operatorProduct type, packaging, and brandCelery PB
Research InstituteVariety · Cultivation · Storage · Fresh-cut · Juicingjoint research
local governmentLocal production, greenhouse horticulture, processing, and sales channelsLocal Celery AX Business
6. Trade & Supply-chain Intelligence

step

Key variables

Operational judgment

satelliteVariety/Seed LotSuitability for long-term cultivation
Seedling cultivationSowing, germination, and seedling growth periodOfficially scheduled
productionWeather, Soil, Irrigation, GrowthSupply forecast
Harvest forecastingLeaf stalk length, thickness, and plant weightShipment time
harvestHarvest date and quantityRaw Material Lot
trimRemoval of roots and outer leavesCommercialization rate
Leaf stalk selectionLength, thickness, color, cavityBuyer specifications
Cooling and packagingTemperature, Weight, PackagingFreshness
purifyingWashing water, microorganisms, and foreign matterPreprocessing
Stick processingLength, thickness, and cutting yieldConversion to convenience foods
JuicingRaw material weight, juice volume, yieldJuice conversion
Flavor processingCutting, heating, and mixingSoup and sauce ingredients
Dry/PowderDrying, moisture, scent, grindingProcessed raw materials
refrigerated distributionTemperature and delivery timeQuality responsibility
RFQProduct · Specifications · MOQ · Delivery TimeAI Match
contractQuantity, Unit Price, Inspection, ResponsibilityTerms of trade
deliveryLot · Quantity · DeliveryImplementation verification
Buyer ratingFreshness, Yield, Flavor, ClaimsSupplier Score
RepurchaseReorders/Contract ExtensionsProduction planning feedback
7. Processing, By-products & PRP Intelligence

Products and processes

Key conditions

RFQ conversion

CeleryVariety, Harvest Date, Head Weight, FreshnessRetail & Food Ingredients RFQ
Leaf stalk celeryLength, thickness, color, textureFoodservice and Catering RFQ
Celery heartInner leaves, color, uniformity, packagingPremium Distribution RFQ
Celery sticksCutting length · Washing · Microorganisms · RefrigerationConvenience Food & Salad RFQ
Washed celeryWashing, dehydration, and packagingSchool meals · Meal kits
Fresh-cutWashing, cutting, refrigeration, and expiration dateSalad · PB RFQ
Juice ingredientsFreshness, Juice Yield, and Pesticide ResidueJuice Company RFQ
Smoothie ingredientsWashing, cutting, and portioningCafe · HMR
aromatic vegetablesLeaves, petioles, scent, cutting specificationsRestaurant and food manufacturing
Soup and sauce ingredientsCutting, heating, and flavor preservationHMR and sauce companies
dried celeryMoisture, color, scent, and drying conditionsFood Ingredient RFQ
celery powderParticle size, moisture, scent, hygieneSeasoning and Processing Raw Materials
outer leafCondition, scent, and safetyThe use of fragrances and beauty products is verified separately.
Donation · Cutting residueAmount and characteristicsFeed, Compost, and Resource Recovery
Selected itemsWounds, withering, cavities, contaminationSeparate verification of processing conversion

PRP — Product Research Profile

PRP items

Details of investigation and verification

PRP-01 varietyQuantity and marketability of yellow, green, and intermediate varieties
PRP-02 Seedlings70~120-day long-term seedling cultivation and quality
PRP-03 cultivation period150~180-day production period and supply plan
PRP-04 leaf stalkLength, thickness, color, fibers, texture
PRP-05 jointOccurrence Conditions · Quality Impact · Buyer Acceptance Criteria
PRP-06 Celery HeartCommercialization Standards, Yield, and Marketability
PRP-07 Fresh-cutCutting, browning, wilting, microorganisms
PRP-08 stickCut length · Uniformity · Packaging · Shelf-life
PRP-09 JuiceJuice yield, color, scent, safety
PRP-10 FlavorPreserving flavor in heated soups and sauces
PRP-11 DryDrying method, moisture, color, scent
PRP-12 powderParticle size, moisture, scent, dispersibility
PRP-13 refrigerated distributionMoisture loss, wilting, quality
PRP-14 School Meals/Eating OutPreparation rate, cooking yield, and waste rate
PRP-15 BuyerSpecifications · MOQ · Delivery · Inspection
PRP-16 ReorderQuality, Claims, Reorders
PRP-17 by-productUtilization of outer leaves, leaves, and base
PRP-18 Celeriac and Seed SeparationData boundary with other edible parts products
8. AX Transformation

first of all

Execution item

Performance indicators

1Make Variety, Seedling, Planting, Harvest Date, and Lot mandatory valuesRequired value input rate
2Whole plant – Heart – Leaf stalk – Stick – Fresh-cut – Juice Product SeparationMisclassification reduction rate
3Connecting long-term seedling, growth, and weather dataCompleteness of production history
4Video-based measurement of clump, leaf stalk length, and thicknessAutomatic standard judgment rate
5AI judgment for hollowing, browning, wounds, and wiltingDefect early detection rate
6Prediction of expected harvest date and yieldSupply forecasting accuracy
7Pesticide Use – Harvest – Report LinkageLot document linkage rate
8Washing and Fresh-cut Microorganism Data GenerationHygiene history rate
9Data conversion of stick cutting yieldProcessing yield
10Juice Extraction Yield Runtime ConstructionJuice extraction yield prediction error
11Cold-chain temperature and delivery time trackingRefrigeration compliance rate
12Farm-Salad-Juice-Dining Buyer RFQ MatchMatch rate
13Buyer waste rate and quality evaluation feedbackDelivery conformity rate
14Next long-term production plan based on repurchaseRepurchase linkage rate
9. Industry Problem Bank

Problem group

Problem Definition

Required data

Long-term seedling cultivationThe long seedling period may lead to errors in production planning.Sowing, seedling cultivation, and transplanting
long cultivation periodDemand forecasting is important with a 150–180 day production cycle.Cultivation days, contracts, and demand
Mixed varietiesYellow, green, and intermediate types differ in quality and marketability.Breed · Color · Buyer
Celeriac confusionMixed with root products under the same celery nameScientific name · Edible part · Product
Seed Product ConfusionCelery seeds and leaf stalk products may be perceived as the same raw material.Parts · Food Classification
Leaf stalk size deviationDifferences in length, thickness, and weightQuality · Buyer Standards
cavitationInternal abnormalities in the leaf stalk reduce marketabilityCutting inspection · Variety · Environment
Fiber/toughnessTexture varies depending on ripeness and varietyHarvest stage · Texture
Damage/BrowningDeterioration of marketability during harvesting, cutting, and deliveryHarvesting, Packaging, and Delivery
WitherReduced texture due to moisture lossTemperature, humidity, and time
pestsImpact on appearance, quantity, and safetyOccurrence, Control, and Damage
pesticide residuesKey safety points for raw food and juicePesticides, Harvest Date, Test Report
Fresh-cut hygieneMicrobial management after washing and cuttingWashing water and microorganisms
Stick specification deviationLack of uniformity in length and thicknessRaw material/cutting specifications
Variation in juice extraction yieldDifferences in raw material efficiency depending on variety and harvesting stageRaw material quantity · Juice quantity
Scent variationDifferences in aroma by variety, cultivation environment, and harvest stageVariety, Environment, Sensory
supply forecastingIt is difficult to respond to changes in buyer demand due to long production cycles.Production planning and demand forecasting
Contract farming errorDiscrepancy between projected yield and buyer's requirementsContract, Production, Delivery
Breaking the cold chainPost-harvest wilting and quality degradationTemperature, Time, Inspection
Raw Material–Processed Lot DisconnectionDifficulty tracing ingredients in stick, juice, and dried productsRaw Material/Processed Lot
Repurchase not reflectedBuyer quality evaluation not reflected in next production planRate and Reorder
By-product processingLack of data on outer leaves, leaves, and cut residuesGeneration volume and treatment costs
10. Farmer RFQ & Collaboration Model

RFQ Type

Public Registration

Verify/NDA

CeleryOrigin, variety group, specifications, shipping timeFarm · Quantity · Unit Price · Lot
Leaf stalk celeryLength, thickness, color, useActual specifications, price, and quantity
Celery heartSize, Packaging, and UseProducer · MOQ · Unit Price
Regular supplyProduct · Period · Delivery ZoneWeekly Volume, Unit Price, and Contract
contract farmingVariety, Use, Delivery PeriodArea, Quantity, Unit Price
Washed celeryWashing, Packaging, RefrigerationMicrobiology, Test Report, Unit Price
celery sticksCutting length, packaging, and useYield · MOQ · Price
Fresh-cutCutting, washing, refrigeration, and expiration dateTest Reports/Contracts
Salad ingredientsTexture, color, and specificationsMicroorganisms, Quantity, Unit Price
Juice ingredientsFreshness, Ingredient Form, Delivery TimeJuice Yield, Test Report, Price
Foodservice supplySpecifications, Freshness, Delivery CycleQuantity, Unit Price, Claims
School meal deliverySafety, Standards, and InspectionTest Reports/Contracts
HMRCutting specifications · Heating suitabilityYield · Sample · Unit Price
Soup and sauce ingredientsFor incense, cutting, and heating purposesProcessing conditions and prices
dried raw materialsRaw form · Purpose of dryingYield, Test Report, Unit Price
powderParticle size, moisture, packagingMOQ · Test Report · Price
Distribution Private BrandOrigin, Product Type, PackagingTrademark · MOQ · Contract
exportProduct · Standard · Target CountryHS·Quarantine·Test Report
Technology demonstrationCultivation, harvesting, sorting, and logistics issuesSensors, AI, Test Results
Research cooperationVariety · Cavity · Storage · Juicing · Fresh-cutSamples and test results
local government cooperationLocal production, processing, and sales channelsFarms, Facilities, and Business Conditions
11. RFQ Request First

① Need Products & Materials

Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.

Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching

Register


② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)

Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.

Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching

Register


③ We are looking for domestic and international buyers. (Need Buyers)

Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.

Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching

Register

Contact : mail@markethub.org

Version History

Version

Main contents

situation

v1.0Celery plant identity · whole plant · heart · stick · Fresh-cut · juice · RFQ basic structure registrationcomplete
v1.1Verification of official raw data on production, price, and supply by nation and regionexpected
v2.0Separation of Product Specifications: Whole Plant, Leaf Stem, Heart, Stick, Juice, Dried, Powderexpected
v3.0Farm – Seedling – Pre-processing – Salad/Juice – Dining Out/Food Service – PB Buyer Verified Container Combinationexpected