Naver and Daum have dominated the news landscape for 20 years… Paradoxically, IT monopolies have led to the decline of the media and stunted regional economic development. While many users have become addicted to portals, media companies have been producing news tailored to portals and search engines to survive. Due to sensationalist articles and plagiarism, the media has lost its essential role and driving force for innovation.
In particular, local media plays a crucial role in realizing grassroots democracy, fostering sound local public opinion, and leading balanced development in local communities. However, due to the abuse of their dominant market position by portals, local news and agendas have become impossible to access even if you want to.
The "news desert" phenomenon in local media is accelerating. Especially in local areas, no matter how hard local government heads or members of the National Assembly campaign for their residents, they simply don't know. If they don't know, it's the same as not doing anything. This is why local governments need to pay attention.
That's why the News 8 platform was created.
While the new regional news media platform may not be able to completely replace the news functions of the current portal, we will strive to normalize the press function by improving the public nature of news and its distribution structure.
Today, we live in a deluge of information. Local government policymakers, in particular, struggle to grasp the essence of local issues and hear the voices of residents amidst this overflow of information . News from various media outlets, including local newspapers, broadcasts, and online communities, each conveys a different perspective, and sometimes important issues go unnoticed. In this environment, existing methods inevitably face limitations in making objective and efficient policy decisions.
Now, a new approach is needed: scientifically analyzing vast amounts of data to accurately interpret the trends of local communities.
Local news big data AI analysis isn't simply a technology for processing data. It 's a new paradigm that listens to the voices of local communities, scientifically interprets their meaning, and guides them toward a better future . Local governments should actively adopt this technology to move beyond subjective and emotional judgments and realize rational and efficient data-driven policy decisions. Case Study) Daegu Metropolitan City Dalseong County Statistics > Local News Big Data Monitoring Statistics Service (vs. existing news scraping service, 1/5 the cost, 5 times the effectiveness) + Weekly News AI Briefing for Local Government Leaders 
For local government PR officers, the burden of managing dozens or even hundreds of local news stories daily, categorizing them, and writing reports on them is a significant part of their daily schedule. (The minimum annual salary for a Grade 9 position is approximately 24 million won.) Distinguishing between articles that are simply copied from PR materials and those that reflect local public opinion, identifying key issues, and effectively responding to the media is a arduous task that requires expertise, time, and effort.
Now, we need to address these inefficiencies through AI-based news analysis systems, creating an environment where managers can focus on developing essential PR strategies and communicating with the media. (This will reduce costs by a factor of 5 and increase efficiency by a factor of 5.)
Real-time critical issue alerts: When warning signs, such as a surge in coverage or widespread negative public opinion, are detected, AI sends real-time alerts to staff. This enables proactive crisis response, helping them develop effective media response strategies before problems escalate.
Media index calculation and automatic generation of media response materials: AI can analyze the influence and reporting tendencies of each media outlet based on objective criteria to calculate a "media index." Furthermore, it automatically generates drafts of media response materials, summarizing key points on specific issues and providing expected Q&A, maximizing staff efficiency.
The media index can serve as a basis for calculating advertising costs between local governments and media outlets . > Media index alerts (provided daily/weekly/monthly/yearly) * Only PDF services by local government and media outlet are available.
Local government faces the challenge of responding to the complex and diverse demands of society. It's no longer possible to establish optimal policies solely based on past practices and experiences. Amidst these changing times, the role of public officials is evolving beyond simply enforcing laws and regulations to become "data-driven experts" who leverage data to predict the future and proactively respond . A key tool accelerating this evolution is AI-based news big data notification services.
This service collects national and regional news, analyzes it using AI, and provides personalized alerts tailored to each public official's role. By comparing and analyzing issues at the local, regional, and national levels and visualizing statistics, it helps public officials understand at a glance how local issues related to their work relate to higher-level administrative districts or the national level.
These services maximize administrative efficiency . Instead of searching through vast amounts of information, employees can quickly grasp and utilize summarized key information provided by big data AI for decision-making . This reduces unnecessary information search time and allows civil servants to focus on essential tasks such as policy planning and field problem resolution. When necessary, generative AI-powered question-and-answer functions can be used to quickly answer complex policy-related questions, significantly improving work efficiency.
Ultimately, this service plays a vital role in strengthening public servants' data utilization capabilities and spreading a culture of data-driven administration. Beyond simply introducing the latest technologies, the ultimate goal of this service is to empower public servants to become agents of change and lead the future of public administration. AI is merely a tool; it is the public servants' responsibility to leverage it to drive innovation.
> Functional News (Daily/Weekly, Team-Level Available)
Local government websites are not only a source of administrative information, but also a public communication channel that connects residents' lives, safety, culture, and economic activities . Therefore, going beyond simply conveying administrative news and providing links to news content from local media is both a duty and a valuable choice for local governments .
First, it guarantees residents' right to know . Residents have the right to easily access news about their towns and cities, and local governments have a responsibility to actively support this.
Second, it strengthens local communities . Information such as neighborhood news, changes in commercial districts, and safety issues directly impact residents' daily lives, and sharing them strengthens community solidarity and participation.
Third, it enhances trust in administration . While local governments have limitations in producing news directly, simply connecting with trusted news platforms can increase residents' perception of administrative transparency, and local governments can strengthen trust with their residents.
Today's "local news gap" isn't simply a lack of information; it can lead to a vacuum in local democracy . Therefore, linking platforms like News 8 to local government websites is essential for information welfare for residents and ensures value for local community development.
> Local Governments, Our Local News
News8's local news big data monitoring and statistical technology serves as a model for data-driven local autonomy . It will be helpful to local government heads, local council members, and local administrative officials. Interested overseas media outlets or companies, please contact us at mail@news8.co.kr
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