Paju City in Gyeonggi Province, once the frontline of the division between North and South Korea, is now attracting renewed attention as a multi-faceted tourist destination where visitors can enjoy peace, art, and shopping. With the recent stabilization of security, interest in DMZ peace tourism is on the rise, making Paju a popular destination for international tourists.
Experience the message of peace in the DMZ
. Visitors to Paju can first experience the unique charm of DMZ tourism. At Imjingak Peace Nuri, visitors can experience the pain of the Korean War and the yearning for unification. Various local festivals are held each fall, offering a wealth of attractions. The DMZ Gondola offers a unique opportunity to cross the Imjin River into the Civilian Control Zone. The Third Tunnel and Dora Observatory offer direct views of North Korea, offering a vivid experience of the division.
This emotional journey is alive with art and culture .
Paju is also a city where art and culture intertwine. At Heyri Art Village, you can explore galleries, performance halls, and cafes created by hundreds of artists. It was recently selected as one of the "100 Must-Visit Korean Tourist Attractions 2025-2026." Paju Book City , a cultural complex combining unique architecture, book cafes, and specialty bookstores, offers a unique journey through books. Furthermore, Provence Village offers a chance to experience the spirit of southern France and create special memories amidst exotic scenery.
> Go to Gyeonggi-do Tourism
Plan Your Trip
K-Tour connects domestic groups with travel agencies specializing in inbound tourism . For our overseas partner travel agencies, we offer customized, multilingual K-Tour programs tailored to the needs of each traveler (age, gender, purpose, etc.) and provide multilingual customer relationship management (CRM) services.
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Paju, a city steeped in the division of North and South Korea and a hub of culture and art, welcomes international tourists with a rich and unique culinary offering. Following Paju's unique travel itineraries, including the DMZ Security Tour, Heyri Art Village, and Paju Book City, special restaurants are captivating foodies.
Exotic cuisine to enjoy in peace
Bangujeong Naruteojip , a grilled eel restaurant with over 50 years of tradition; Galilee Farm , which offers a unique atmosphere where you can grill eel like a barbecue in a spacious outdoor space; and Jangdan Kong Matjip , which serves tofu dishes made with Jangdan soybeans, a specialty of Paju, are great choices for tourists who prefer healthy Korean food.
A taste of Heyri & Book City, overflowing with art and sensibility
Song Woo-hyeon's Paju Soupless Udon , where you can taste 'soupless udon' with chewy noodles and a savory special sauce ; Hye-mil Burger Recipe, where you can enjoy a hearty handmade burger in a cozy atmosphere ; Bu-byeok-jeong Pyongyang Mandu , where you can taste clean and light Pyongyang-style dumpling soup; and Cafe Peace Peace Paju Book City Branch , where you can enjoy coffee and dessert in a unique atmosphere, are popular among visitors.
Enjoy gourmet food while shopping
There is Manpo Myeonok Paju Premium Outlet , which has been serving traditional Korean food since 1972 , Burgers Almighty Shinsegae Outlet Paju , which is recommended for tourists who like handmade burgers, and Gomssi Kitchen , which offers unique menu items such as kimchi stew and pork cutlet .
K-Tour's Gourmet Tour guides
both Koreans and foreigners to "famous Korean restaurants featured on TV ." For our overseas travel partners, we offer K-Food experience programs (chicken, ramen, coffee, snacks, etc.) and a multilingual guide app (Android only).
> Inquiries: mail@k-tour.org
There are many domestic accommodations, and their facilities and prices are similar, so simply listing them doesn't provide tourists with hotel reservation information.
At K-Hotel, we help travelers from domestic and international travel agencies find the best hotels and accommodations for their stay. We also offer CRM solutions, including group booking brokerage ERP, personalized room assignments, and customer safety management. For international group travelers, we offer multilingual CRM services, and upon request, we offer Korean experience content (e.g., K-Food, K-Gift, K-Beauty), as well as Korean-language content from K-OTT and IKTV.
> Inquiries: mail@k-hotel.org
Paju City is located in the northwestern part of Gyeonggi Province, approximately 50km west of Seoul . It can be reached in about an hour by car or 1 hour and 30 minutes by public transportation. Its proximity to the metropolitan area makes it ideal for both day trips and overnight trips .
Paju City, bordering the DMZ to the north, boasts numerous historical tourist attractions where visitors can experience division and peace. To the south, Jayuro Road provides seamless access to Seoul and the greater Seoul metropolitan area. Furthermore, the city boasts a wealth of art and cultural spaces, including Heyri Art Village, Book City, and Provence Village , allowing visitors to enjoy not only history and nature but also art and culture.
Thanks to these geographical characteristics, Paju City is a tourist destination that combines historical and peaceful tourism with cultural experiences, making it an ideal location to introduce Korea's unique charm to foreign tourists.
Address: Paju-si, Gyeonggi-do
. K-Tour provides assistance with vehicle services (other than buses) for group tours. For small-group tours with overseas travel agencies, we offer customized services based on the number of participants and destination.
> Inquiries: mail@k-tour.org
K-Tour, also known as the Korean Wave, refers to the phenomenon of foreigners visiting Korea to experience Korean culture and sightseeing, driven by the popularity of Korean pop culture (e.g., K-pop, dramas, and movies). This phenomenon, also known as Hallyu tourism, refers to the high level of interest in Korean pop culture leading to visits to Korea.
K-Tour is a Hallyu tourism platform that mediates an "environment" where domestic and international travel agencies, hotels, and accommodation providers can interact and transact business and value . In other words, it connects suppliers and demanders based on various technologies, software, or business models, creating value and forming a win-win ecosystem where participants connect and share new benefits.
Domestic and international travel agencies or accommodation providers interested in collaborating with K-Tour, please contact us below.
> Inquiries: mail@k-tour.org