I. Purpose and basic direction of the report

Gangnam-gu, a leading economic and cultural hub in South Korea, boasts a world-class city brand recognition. However, its administrative diplomacy remains relatively under-institutionalized.
This article aims to establish a "local government-type international cooperation model" that complements central government diplomacy and to establish Gangnam-gu's global governance based on a complex network of the public, private, industrial, and academic sectors.
Ultimately, the goal is to establish a global platform-type diplomacy system that integrates economics, culture, technology, and administration , thereby enhancing global trust index and regional brand value.
 

 

divisionMain contents
Diplomatic Vision“Data Diplomacy & Smart Culture City”
Promotion goalsExpanding complex international cooperation based on industry, culture, and technology
Key Performance IndicatorsTrust Index ≥ 0.90 / Number of international exchange agreements +25% / Regularization of citizen participation diplomacy programs

 

II. Analysis Overview

This analysis was conducted to objectively assess the status of Gangnam-gu's external cooperation and international exchanges and to measure its diplomatic competitiveness by comparing it with similar regions at home and abroad (Seoul Metropolitan Government autonomous districts and major OECD cities).
AI-based news, reports, and policy data were clustered to index ① areas of cooperation, ② participants, and ③ policy effectiveness. This provides the foundation for developing a data-driven decision-making
system for future foreign policy formulation .

Analysis itemsdetail
Data period2021~2025 (4 years cumulative)
Analysis techniquesAI News Sentiment Analysis + Topic Centrality + Trust Index
Comparison areaSeocho-gu, Yongsan-gu, Mapo-gu, Jung-gu, Songpa-gu
Indicator rangeNumber of collaborative projects, partnerships with foreign institutions, frequency of international events, and policy exposure

 

III. Diagnosis of Gangnam-gu's Urban Diplomacy

Currently, Gangnam-gu boasts strengths in global exchanges centered on the economy and startups
, but cultural, public, and civic exchanges are relatively weak. While the industrial complex and Teheran-ro-centered corporate network have a solid foundation for international cooperation, institutionalized international exchange programs at the district level are limited.
This section objectively identifies the imbalance in diplomatic activities and establishes policy priorities for expanding the focus from industry-centered to cultural and civic-inclusive diplomacy .

divisionMain contentsevaluation
Overseas sister/friendship citiesSanta Clara, USA; Meguro, Japan; Haidian, ChinaHigh frequency of exchange (industry-centered)
Participation in international eventsCES, MWC, Smart City Expo, etc.Focus on corporate cooperation, low citizen participation
private networkFocused on startups, ventures, and universitiesExcellent sustainability of cooperation
Administrative LinkageSeoul City-Autonomous District Cooperation StructureNeeds improvement

 

IV. Global Urban Diplomacy Trends and Comparison

Recently, global city diplomacy has shifted to focus on technology, culture, inclusion, and data governance
. This article analyzes trends in major cities around the world and presents the rationale for designing Gangnam-gu's diplomatic direction as a "digital + cultural hybrid."
Ultimately, Gangnam-gu can be positioned as a "three-axis diplomatic model of innovation, inclusion, and cultural branding" among global cities.

itemGlobal trendsGangnam-gu application direction
digital diplomacyFocus on AI, data, and technology exchangeBuilding an 'AI Smart City Network'
Cultural diplomacyFocused on art, music, and filmOperation of 'K-POP Cultural Bridge'
Inclusive diplomacyMulticultural and Civic NetworkEstablishment of a citizen-participatory global forum
ESG diplomacySustainability and Green Technology Cooperation'Green Start-up Summit' held

 

V. Analysis of Gangnam-gu's Urban Diplomacy AI Cluster (as of 2025)

AI analysis reveals that Gangnam-gu's diplomatic issues are strongly focused on "industry, technology, and culture-centered diplomacy," with data diplomacy and inclusive administration clusters emerging as new growth drivers.
This analysis will be used as a basis for quantitatively adjusting the balance between industry, culture, and civic engagement when establishing future policy directions.

clusterCore keywordsCentralityΔSentimentTrust Index
C1AI·Tech Diplomacy0.92+0.780.91
C2K-Culture·Creative Exchange0.88+0.750.89
C3ESG·Green Partnership0.84+0.720.87
C4Data Governance and Inclusive Administration0.81+0.740.90

 

Ⅵ. Gangnam-gu's Position in the Korean Urban Diplomacy Model

Gangnam-gu boasts the highest concentration of foreign investment, cultural exposure, and technology startups in Seoul.
Consequently, it best aligns with the " digital innovation-centered + cultural convergence diplomacy model
." This section translates Gangnam-gu's global competitiveness into policy language and proposes a future integrated structure for administration, industry, and culture.

categoryexplanationGangnam-gu application direction
Central Diplomacy TypeGovernment-Seoul Metropolitan Government-centered cooperationConducting diplomacy linked to city brands
Regional diplomacy typeAutonomous district independent exchangeLeveraging the Tehran-ro Startup Network
Public-private fusion typeParticipation of companies, universities, and citizensFormation of the 'Gangnam Global Partners Council'
Digital typeAI and data-driven diplomacyBuilding a Glocal Diplomacy System based on MarketHub

 

VII. Urban Diplomacy Promotion Strategy

This article organizes Gangnam-gu's mid- to long-term diplomatic axes into four strategic groups.
Each of the four policy axes—"Industry + Culture + Data + Inclusion"—is structured to be immediately implementable by administrative working-level units.

strategic axisDetailsFinal goal
Industrial diplomacyExpanding Exchanges between Global Startups and ESG CompaniesAttracting overseas investment and strengthening cooperation
Cultural diplomacyK-Culture·Hallyu Cultural Forum heldExpanding brand value
Data diplomacyAI and digital administration-based diplomatic indicator managementImproving policy efficiency
Inclusive diplomacyCitizen-participatory diplomacy and multilingual communication administrationEnhancing the image of an international city

 

Ⅷ. Major Implementation Projects (Draft)

Each project is designed as a roadmap to promote balanced diplomacy across industry, culture, administration, and citizen participation.
All projects are automatically linked to the glocalization data loop within the MarketHub platform.

divisionBusiness nameMain contentsPromotion period
Industrial cooperationGangnam Global Tech ForumAI·ESG Corporate Global Forum2025.5
cultural exchangeK-POP World City WeekCitizen Diplomacy Week Centered on Korean Wave Content2025.10
Data diplomacyAI Diplomacy DashboardBuilding an integrated diplomatic data management platform2026.3
Inclusive diplomacyMultilingual Governance DayParticipatory policy events for foreign communities2026.6

 

Ⅸ. Policy and Administrative Implications

Gangnam-gu's urban diplomacy already boasts industry-focused success stories, and it needs to be expanded into administrative policy.
This article contains practical suggestions to enhance the sustainability of foreign policy and administrative consistency.

proposaldetailExpected effect
Establishment of the 'Glocal Council'Public-private-industrial-academic-media governance operating bodyStrengthening policy consistency
Diplomatic Data VisualizationDashboarding of interaction frequency, emotional index, and performanceImproving policy transparency
International cooperation budget linkageIncentive structure based on diplomatic performanceBudget efficiency
Foreign policy linkageMultilingual civil affairs and cultural integrationExpanding citizen participation diplomacy

 

Ⅹ. Conclusion and Suggestions

Gangnam-gu, the heart of Seoul's global economy and culture, is considered an ideal model for Korea's urban diplomacy
. Through a glocalization structure that combines AI, data, culture, and inclusion, we can achieve a city model that organically connects policy trust, economic cooperation, and civic participation beyond simple exchange.
Ultimately, Gangnam-gu's urban diplomacy signifies a transition from "economic city to trustworthy city, from technological city to cultural city,"
and this system will develop into a standard glocal administrative model for Seoul as a whole .