Gangnam-gu, a leading economic and cultural hub in South Korea, boasts a world-class city brand recognition. However, its administrative diplomacy remains relatively under-institutionalized.
This article aims to establish a "local government-type international cooperation model" that complements central government diplomacy and to establish Gangnam-gu's global governance based on a complex network of the public, private, industrial, and academic sectors.
Ultimately, the goal is to establish a global platform-type diplomacy system that integrates economics, culture, technology, and administration , thereby enhancing global trust index and regional brand value.
| division | Main contents |
|---|---|
| Diplomatic Vision | “Data Diplomacy & Smart Culture City” |
| Promotion goals | Expanding complex international cooperation based on industry, culture, and technology |
| Key Performance Indicators | Trust Index ≥ 0.90 / Number of international exchange agreements +25% / Regularization of citizen participation diplomacy programs |
This analysis was conducted to objectively assess the status of Gangnam-gu's external cooperation and international exchanges and to measure its diplomatic competitiveness by comparing it with similar regions at home and abroad (Seoul Metropolitan Government autonomous districts and major OECD cities).
AI-based news, reports, and policy data were clustered to index ① areas of cooperation, ② participants, and ③ policy effectiveness. This provides the foundation for developing a data-driven decision-making
system for future foreign policy formulation .
| Analysis items | detail |
|---|---|
| Data period | 2021~2025 (4 years cumulative) |
| Analysis techniques | AI News Sentiment Analysis + Topic Centrality + Trust Index |
| Comparison area | Seocho-gu, Yongsan-gu, Mapo-gu, Jung-gu, Songpa-gu |
| Indicator range | Number of collaborative projects, partnerships with foreign institutions, frequency of international events, and policy exposure |
Currently, Gangnam-gu boasts strengths in global exchanges centered on the economy and startups
, but cultural, public, and civic exchanges are relatively weak. While the industrial complex and Teheran-ro-centered corporate network have a solid foundation for international cooperation, institutionalized international exchange programs at the district level are limited.
This section objectively identifies the imbalance in diplomatic activities and establishes policy priorities for expanding the focus from industry-centered to cultural and civic-inclusive diplomacy .
| division | Main contents | evaluation |
|---|---|---|
| Overseas sister/friendship cities | Santa Clara, USA; Meguro, Japan; Haidian, China | High frequency of exchange (industry-centered) |
| Participation in international events | CES, MWC, Smart City Expo, etc. | Focus on corporate cooperation, low citizen participation |
| private network | Focused on startups, ventures, and universities | Excellent sustainability of cooperation |
| Administrative Linkage | Seoul City-Autonomous District Cooperation Structure | Needs improvement |
Recently, global city diplomacy has shifted to focus on technology, culture, inclusion, and data governance
. This article analyzes trends in major cities around the world and presents the rationale for designing Gangnam-gu's diplomatic direction as a "digital + cultural hybrid."
Ultimately, Gangnam-gu can be positioned as a "three-axis diplomatic model of innovation, inclusion, and cultural branding" among global cities.
| item | Global trends | Gangnam-gu application direction |
|---|---|---|
| digital diplomacy | Focus on AI, data, and technology exchange | Building an 'AI Smart City Network' |
| Cultural diplomacy | Focused on art, music, and film | Operation of 'K-POP Cultural Bridge' |
| Inclusive diplomacy | Multicultural and Civic Network | Establishment of a citizen-participatory global forum |
| ESG diplomacy | Sustainability and Green Technology Cooperation | 'Green Start-up Summit' held |
AI analysis reveals that Gangnam-gu's diplomatic issues are strongly focused on "industry, technology, and culture-centered diplomacy," with data diplomacy and inclusive administration clusters emerging as new growth drivers.
This analysis will be used as a basis for quantitatively adjusting the balance between industry, culture, and civic engagement when establishing future policy directions.
| cluster | Core keywords | Centrality | ΔSentiment | Trust Index |
|---|---|---|---|---|
| C1 | AI·Tech Diplomacy | 0.92 | +0.78 | 0.91 |
| C2 | K-Culture·Creative Exchange | 0.88 | +0.75 | 0.89 |
| C3 | ESG·Green Partnership | 0.84 | +0.72 | 0.87 |
| C4 | Data Governance and Inclusive Administration | 0.81 | +0.74 | 0.90 |
Gangnam-gu boasts the highest concentration of foreign investment, cultural exposure, and technology startups in Seoul.
Consequently, it best aligns with the " digital innovation-centered + cultural convergence diplomacy model
." This section translates Gangnam-gu's global competitiveness into policy language and proposes a future integrated structure for administration, industry, and culture.
| category | explanation | Gangnam-gu application direction |
|---|---|---|
| Central Diplomacy Type | Government-Seoul Metropolitan Government-centered cooperation | Conducting diplomacy linked to city brands |
| Regional diplomacy type | Autonomous district independent exchange | Leveraging the Tehran-ro Startup Network |
| Public-private fusion type | Participation of companies, universities, and citizens | Formation of the 'Gangnam Global Partners Council' |
| Digital type | AI and data-driven diplomacy | Building a Glocal Diplomacy System based on MarketHub |
This article organizes Gangnam-gu's mid- to long-term diplomatic axes into four strategic groups.
Each of the four policy axes—"Industry + Culture + Data + Inclusion"—is structured to be immediately implementable by administrative working-level units.
| strategic axis | Details | Final goal |
|---|---|---|
| Industrial diplomacy | Expanding Exchanges between Global Startups and ESG Companies | Attracting overseas investment and strengthening cooperation |
| Cultural diplomacy | K-Culture·Hallyu Cultural Forum held | Expanding brand value |
| Data diplomacy | AI and digital administration-based diplomatic indicator management | Improving policy efficiency |
| Inclusive diplomacy | Citizen-participatory diplomacy and multilingual communication administration | Enhancing the image of an international city |
Each project is designed as a roadmap to promote balanced diplomacy across industry, culture, administration, and citizen participation.
All projects are automatically linked to the glocalization data loop within the MarketHub platform.
| division | Business name | Main contents | Promotion period |
|---|---|---|---|
| Industrial cooperation | Gangnam Global Tech Forum | AI·ESG Corporate Global Forum | 2025.5 |
| cultural exchange | K-POP World City Week | Citizen Diplomacy Week Centered on Korean Wave Content | 2025.10 |
| Data diplomacy | AI Diplomacy Dashboard | Building an integrated diplomatic data management platform | 2026.3 |
| Inclusive diplomacy | Multilingual Governance Day | Participatory policy events for foreign communities | 2026.6 |
Gangnam-gu's urban diplomacy already boasts industry-focused success stories, and it needs to be expanded into administrative policy.
This article contains practical suggestions to enhance the sustainability of foreign policy and administrative consistency.
| proposal | detail | Expected effect |
|---|---|---|
| Establishment of the 'Glocal Council' | Public-private-industrial-academic-media governance operating body | Strengthening policy consistency |
| Diplomatic Data Visualization | Dashboarding of interaction frequency, emotional index, and performance | Improving policy transparency |
| International cooperation budget linkage | Incentive structure based on diplomatic performance | Budget efficiency |
| Foreign policy linkage | Multilingual civil affairs and cultural integration | Expanding citizen participation diplomacy |
Gangnam-gu, the heart of Seoul's global economy and culture, is considered an ideal model for Korea's urban diplomacy
. Through a glocalization structure that combines AI, data, culture, and inclusion, we can achieve a city model that organically connects policy trust, economic cooperation, and civic participation beyond simple exchange.
Ultimately, Gangnam-gu's urban diplomacy signifies a transition from "economic city to trustworthy city, from technological city to cultural city,"
and this system will develop into a standard glocal administrative model for Seoul as a whole .









