No. 099 is a Hair Treatment . A Hair Treatment is a product that provides more intensive conditioning and damage prevention effects than a regular conditioner to dry, dyed, bleached, permed, or heat-damaged hair. It may include rinse-off masks, pre-shampoo bond treatments, and leave-in repair treatments used after shampooing, but the usage steps and effects must be clearly distinguished.
MarketHub's basic product is defined as a rinse-off cream treatment used 5 to 10 minutes after shampooing, taking into account global usage understanding and OEM/ODM productivity .
The target consumers are users whose hair is rough and easily breaks due to bleaching, dyeing, perming, and high-temperature styling, for whom regular conditioner alone is not sufficiently soft.
The main reasons for purchase are as follows.
- Improves tangling and roughness more strongly than regular conditioners
- Reduced breakage and frizziness after repeated use
- Restoring flexibility and shine to dry and porous hair
- Intensive home care for use between salon treatments
- Damage care performance confirmed even with short usage time
Buyers should determine how breakage, strength, and combability are improved on damaged hair using a specific application method, rather than using expressions such as repair, bond, or molecular.
The global hair treatment market is expanding from traditional high-moisture masks to short-duration intensive care based on protein–moisture balance, bond-building, and biomimetic peptides. Briogeo forms a 10-minute rinse-off mask, Olaplex a pre-shampoo bond treatment, and K18 a 4-minute leave-in repair, each serving different application routes.
The key targets are bleached, dyed, or heat-damaged hair, long hair with significant breakage, and thick, curly, or porous hair. Since fine hair can sag due to heavy lipids and polymers, a lightweight type or specific usage amount must be selected.
Key performance features include wet and dry combability, reduced breakage, softness and shine, and improvement of frizz and loss of elasticity. The main ingredient groups are fatty alcohols, cationic conditioning ingredients, amino acids, hydrolyzed proteins, peptides, panthenol, ceramides, phospholipids, vegetable oils, esters, and silicones or alternative film-forming agents.
Formula Route | Design direction | Buyer's judgment |
|---|---|---|
| A. Protein-Lipid Repair Mask — Hero | Rinse-off cream with a balanced blend of protein, amino acids, ceramide, and light lipids | It offers an excellent balance of OEM productivity, consumer understanding, and damage care performance. |
| B. Pre-Shampoo Bond Treatment | Intensive bond-care formulation for use before shampooing | Proprietary technology and strong evidence are required, and there is a burden of training during the usage phase. |
| C. Leave-In Peptide Repair | peptide-film-forming formulation that does not require rinsing after using a small amount | High premium value, but requires verification of accumulation and styling suitability |
Hero Route does not rely excessively on either protein or lipids. Since high concentrations of protein can cause stiffness in some hair and heavy butter or silicone can cause sagging in fine hair, you must specify the level of damage and hair thickness.
Key safety variables include skin and eye irritation from cationic surfactants and fragrances, protein and polymer accumulation, rancidity of vegetable oils, and prolonged skin exposure to leave-in formulations. Claims such as “reduced breakage,” “softness,” “radiance,” and “improvement of damaged appearance” should be managed as cosmetic expressions, while claims of permanent regeneration or biological repair should be avoided.
market | Warning of Regulations and Claims | RFQ Mandatory Validation |
|---|---|---|
| korea | Protection of damaged hair, breakage prevention, and shine improvement fall within the scope of general cosmetics. | Combability, breakage, shine, elasticity, safety, preservation, rancidity |
| USA | Improvements in appearance and manageability are cosmetic claims. Claims of growth or permanent structural changes are drug risks. | MoCRA data proves eye and skin safety and comparative claims |
| EU/UK | Exposure assessment by usage method, reporting required for restricted ingredients, fragrance allergens, and by market | CPSR data, CPNP/SCPN, breakage, color retention, and label review |
Validation evaluates combability, breakage and tensile properties after repeated treatments, shine, softness, frizz, and color retention compared to standard conditioner or untreated hair. The overall system results must not be presented as the effect of a single treatment.
The recommended specifications for Hero Route are 200–250 mL inverted tubes or airless high-viscosity pumps . While wide-mouth jars give a rich image, tubes are advantageous for export NoChemiLife products due to the possibility of water ingress and hand contact during showering.
Pre-shampoo products can be separated into 100mL tubes, and highly concentrated leave-in products into 30-100mL pumps. The unopened shelf life of 30-36 months is determined based on the results of preservation, stability, rancidity, and container suitability.
The recommended positioning is Premium Home Repair Treatment . It is proposed as a home care option that offers clearer evidence of improving breakage and damage compared to high-moisture conditioners, and is more accessible than salon treatments.
- Medium-sized rinse-off treatment: Approx. US$12–22 per 200–300 mL
- Clean/High-Performance Repair Mask: Approx. US$22–38 per 150–250mL
- Proprietary bond·peptide treatment: Approx. US$35–75 per 50–150mL
Price should be explained by proprietary technology, finished product damage data, usage volume, and cost per use, rather than the number of raw materials. A 3-step set combined with shampoo and conditioner is also valid.
- Briogeo Don't Despair, Repair! Deep Conditioning Mask: Based on a balance of protein and moisture, it offers reduced breakage and improved durability with repeated use after just 10 minutes of application. Briogeo Official Product Information
- Olaplex No. 3PLUS Complete Repair Treatment: A proprietary bond-building treatment used for 3 minutes before shampooing that offers improvements in damage and strength for all hair types. Olaplex Official Product Information
- K18 Leave-In Molecular Repair Hair Mask: A peptide-based, 4-minute damage care product applied in small amounts after shampooing without rinsing, establishing a position in the highly concentrated premium market. K18 Official Product Information
The competitiveness of K-Beauty lies in the smooth feel of cream treatments, the segmentation of light and rich formulations based on damage levels, and product lines that bridge salon and home care. Rather than imitating patented technologies, it is more realistic to differentiate through reduced damage to bleached hair, fragrance-free options, and hygienic tube packaging .
RFQ stage | Manufacturing conditions | Buyer Checklist |
|---|---|---|
| Concept Sample | Route A, specify damage level, hair thickness, usage time, and scent | Application/Rinsing, Combing, Softening, Hair Root Sagging |
| Validation Sample | Application of confirmed container/repair claims | Damage, gloss, frizziness, color retention, preservation, rancidity |
| Pilot/Production | Sales country label, golden sample, and quality standards confirmed | MOQ, Unit Price, Raw Material/Technology Rights, Test Data, Change Management |
The specifications for the OEM/ODM priority inquiry are Route A, 200~250mL tube, Protein-Lipid Balance for bleached/heat-damaged hair, and fragrance-free option . Inquire with the manufacturer regarding the formulation by hair thickness, finished product breakage test, sustainability of core protein and lipid supply, results of shampoo and conditioner combination use, and change management conditions.
OEM/ODM Inquiry — Contact to: mail@markethub.org
Buyer RFQ includes the country of sale, distribution channel, product use stage, target cause and level of damage, hair thickness and porosity, volume, fragrance, protein and silicone policy, contact time, comparison products, single and system tests, and initial and annual quantities.
The key to determining commercialization is as follows.
- Does it clearly improve breakage, combability, and frizziness compared to regular conditioner?
- Doesn't the balance of protein and lipids cause stiffness, sagging hair roots, and accumulation?
- Is the usage path of one of the rinse-off, pre-shampoo, or leave-in clear?
- Do you have the finished product data and rights to support the expressions of bond, molecular repair, and recycling?
Hair treatments face high global demand and the potential for premium pricing, but competition is also fierce. Clear application steps, comparative testing on bleached hair, and a distinct performance difference compared to conditioners are key to successfully securing the RFQ.
- Global Core: A+
- OEM/ODM Priority: A+
- NoChemiLife Hero: Candidate — Protein-Lipid Repair Mask Route
- Recommended SKU: Fragrance-Free Protein-Lipid Repair Hair Treatment, 200-250mL Tube
- Core Evidence: 6 items including K-Beauty RFQ 112 Official List, Briogeo, Olaplex, K18, FDA Product Classification Standards, EU CPNP, etc.
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