No.090 is a Dry-Scalp Shampoo . It is a reusable cosmetic product designed to gently cleanse scalps that are dry, tight, or prone to fine flaking, while minimizing moisture loss and post-rinsing discomfort. While No.088 Sensitive Scalp Shampoo prioritizes minimizing potential irritants, No.090 focuses on low degreasing power and a user experience centered on moisturization and barrier support . It is distinct from shampoos used for treating dandruff, seborrheic dermatitis, and psoriasis.
Target consumers are users who experience scalp tightness, dryness, itching, or fine, powdery dandruff after shampooing. Winter weather, low-humidity environments, frequent hot water washing, hair dyeing or perming, and the use of strong-cleansing shampoos also create purchasing demand.
The main reasons for purchase are as follows.
- A user experience where the scalp does not feel stiff or tight immediately after washing.
- Reduction of discomfort caused by dryness and fine dead skin cells
- Moisturizing cleansing that keeps hair soft.
- Suitable for daily use with reduced fragrance and cooling ingredients
Consumers with dry scalps prioritize comfort after cleansing over strong lather. However, since excessive amounts of oil and conditioning ingredients can cause hair roots to droop and leave residue, a shampoo that washes gently and is not heavy is needed, rather than a "rich shampoo. "
Shampoos for dry scalps are found in European derma and pharmacy markets, as well as in the US barrier and moisturizing hair care and mass-market oat hair care markets. Eucerin offers urea and lactate-based scalp moisturization, CeraVe offers a barrier concept centered on ceramide and hyaluronic acid, and Aveeno offers oat-based daily moisturization.
Key consumers are users who are exposed to dry climates or heating/cooling environments for extended periods, consumers whose scalps have become dry due to frequent washing or dyeing, and users with both dry skin and dry hair. Oily and sticky dandruff, severe redness or pain, or persistent itching may fall outside the scope of a typical dry scalp and are therefore subject to separate diagnosis.
Key performance characteristics include gentle cleansing, reduced tightness after cleansing, scalp hydration, improvement of fine dandruff and discomfort, and hair softness. The recommended ingredient group consists of mild complex surfactants, moisturizing ingredients such as glycerin, betaine, and panthenol, and NMF concept ingredients such as urea and lactate. Ceramide and low-residue conditioning ingredients can enhance the barrier and softness concepts.
Formula Route | Design direction | Buyer's judgment |
|---|---|---|
| A. NMF Moisture Balance — Hero | Mild combination cleanser, glycerin·betaine·panthenol, urea, or lactate | The dry scalp identity is the clearest and has high global scalability. |
| B. Barrier Comfort | Formula A with ceramide and light conditioning ingredients | Advantageous for derma and premium positioning, but ingredient dispersion and efficacy verification are necessary. |
| C. Oat Soothing Moisture | Combination of colloidal oat or limited soothing extracts and moisturizing ingredients | Although popular, please be careful of message overlap with No. 088 sensitive scalp products. |
Hero Route is designed to be fragrance-free or low-fragrance and excludes cooling ingredients such as menthol, peppermint, and tea tree. It does not use excessive amounts of oils and cationic conditioning ingredients, and considering the short contact time of rinse-off products, the moisturizing effect is verified solely through the use of the finished product.
Key safety variables include fragrances, essential oils, cumulative irritation from surfactants, eye contact, the content and pH of urea and acid components, and preservation stability due to increased moisturizing and lipid ingredients. “Moisturizing and comforting the dry scalp” is designed as a cosmetic expression, but the treatment of atopic dermatitis, psoriasis, or seborrheic dermatitis, or the removal of dandruff, is separated into a separate regulatory scope.
market | Warning of Regulations and Claims | RFQ Mandatory Validation |
|---|---|---|
| korea | Scalp moisturization and dryness relief fall under the scope of cosmetics. Expressions regarding disease treatment or hair loss alleviation require separate review. | Repeated use on dry scalp, tightness/moisture, microorganisms, preservation, and stability |
| USA | Regular moisturizing shampoos are classified as cosmetics or OTC drugs when marketed as anti-dandruff treatments. | MoCRA response data, safety evidence, and verification of eye irritation and claims |
| EU/UK | Safety assessment, PIF, responsible person, and market-specific reporting required | CPSR supporting materials, CPNP/SCPN, ingredient/fragrance allergen/label review |
The FDA explains that the regulatory status of general cleansing shampoos and dandruff treatment shampoos differs, and that anti-dandruff shampoos fall under both the pharmaceutical and cosmetic categories. FDA Cosmetic and Pharmaceutical Classification Criteria
Validation is structured around repeated use evaluations on subjects with dry scalps, focusing on tightness, itching, moisture levels, fine dandruff, and hair softness immediately after cleansing and after a certain period. Preservative efficacy, microbial limits, stability, container suitability, and potential for eye irritation are also verified.
The recommended specifications are 250–300 mL pump or flip-top containers . For derma positioning, matte opaque containers with clear ingredient messaging are suitable, and mass-market daily products can be expanded up to 300–400 mL.
For high-viscosity moisturizing formulations, the remaining pump volume and low-temperature dispensing capability must be checked. The shelf life of 30 to 36 months unopened or after opening is determined based on data regarding preservation efficacy, stability, and container suitability. For export, labeling of all ingredients, responsible party, precautions for use, lot number, volume, and country-specific language is required.
The recommended positioning is Accessible Derma Moisture Care . It must be clearly stated that it is scalp-focused compared to regular moisturizing shampoos and has higher daily usability than medicated dandruff shampoos.
- Medium-sized moisturizing/oat products: Approx. US$12–22 per 300–400mL
- Dermatological/Pharmacy-style products: Approx. US$18–30 per 200–300mL
- Premium Barrier Care: Approx. US$25–38 per 250–300mL
Rather than increasing the number of active ingredients to raise the price, it is advantageous to translate finished product testing on dry scalps, fragrance-free options, and the smooth feel of the formulation into product value.
- Eucerin DermoCapillaire Calming Urea Shampoo: Formulated with urea and lactate, this derma benchmark offers moisturizing and gentle cleansing for dry and itchy scalps, while excluding fragrances and dyes. Eucerin Official Product Information
- CeraVe Gentle Hydrating Shampoo: Formulated with ceramide, niacinamide, and hyaluronic acid, it presents a concept of mild cleansing that does not excessively strip moisture, along with a scalp barrier. CeraVe Official Product Information
- Aveeno Oat Milk Blend Daily Moisture Shampoo: Delivers light, oat milk-based hydration and daily care for dry hair and scalp at an affordable price point. Aveeno Official Product Information
K-Beauty can simultaneously improve lather, rinsing, hair softness, and packaging aesthetics while applying derma ingredients. Competitiveness must be secured not by "containing a large amount of moisturizing ingredients," but by the balance where the scalp feels comfortable after cleansing and hair roots do not droop.
RFQ stage | Manufacturing conditions | Buyer Checklist |
|---|---|---|
| Concept Sample | Route A, Aromatic/Resistant, Target Viscosity/Volume Specified | Tightness after washing, residue on hair roots, hair softness |
| Validation Sample | Confirmed container and claim application | Repeated use on dry scalp, moisture, flaking, itching, retention, stability |
| Pilot/Production | Sales country label, golden sample, and quality standards confirmed | MOQ, Unit Price, Lead Time, Export Documents, Prescription Change Management |
The specifications for the initial inquiry are Route A, 250~300mL pump, fragrance-free, mild complex surfactant, NMF moisturizing ingredient, and low residue conditioning . When contacting the manufacturer, inquire first about the finished product's pH, stability, usability, and the possibility of testing on dry scalp, rather than the content of key ingredients such as urea itself.
OEM/ODM Inquiry — Contact to: mail@markethub.org
The Buyer RFQ includes the country of sale, distribution channel, target consumer price, volume, fragrance policy, target consumer's dryness level, frequency of use, hair type, key ingredients, excluded ingredients, test scope, and initial and annual quantities.
The key to determining commercialization is as follows.
- Does it ensure both gentle cleansing and sufficient cleansing power for the scalp and hair at the same time?
- Does tightness and fine dead skin cells decrease not only immediately after cleansing but also after repeated use?
- Is hair root sagging, residue, and reduced lather caused by moisturizing ingredients within the acceptable range?
- Is there a distinction between sensitive scalp shampoos and dandruff treatment shampoos and product definitions?
Global demand for dry scalp is stable, but it is easily confused with general shampoos for damaged hair. In the RFQ, scalp moisturizing validation and fragrance-free derma positioning must be specified as differentiation conditions.
- Global Core: A+
- OEM/ODM Priority: A+
- NoChemiLife Hero: Candidate — NMF Moisture Balance Route
- Recommended SKU: Fragrance-Free NMF Dry-Scalp Shampoo, 250~300mL Pump
- Core Evidence: 6 items including K-Beauty RFQ 112 official list, Eucerin, CeraVe, Aveeno, FDA product classification standards, EU CPNP, etc.
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