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Functional Pillow (KANUDA), a wonderful collaboration with Lydia Ko KANUDA, Number One functional pillow in the market, selected LPGA golf player Lydia Ko as a model for targeting the global market for professional golfers and others. KANUDA expects that Lydia’s appearance on this commercial can effectively deliver the advantages of this pillow to the golfers on the global stage. Lydia Ko successfully drew attentions of the public by her modelling of KANUDA—Number One Korean functional pillow brand in the market. KANUDA and Lydia Ko had a Model Contract Ceremony and Autograph Event at the KANUDA shop at 8th Floor of Lotte Department main branch, December 2016. KANUDA is a functional pillow on which spinal manipulation, one of the high-levelled skills of physiotherapy, was applied. This is a good match with frequent long-distance travelling athletes.