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  • 中文
  • 日本語
  • 한국어
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  • Português
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KANUDA
Korea (South)
KRS-170000004
Number One functional pillow KANUDA

Merchandising
Trade

Registration Date September 15, 2017, 08:52:15 | Modified September 15, 2017, 12:27:20

Functional Pillow (KANUDA), a wonderful collaboration with Lydia Ko

 

KANUDA, Number One functional pillow in the market, selected LPGA golf player Lydia Ko as a model for targeting the global market for professional golfers and others.  KANUDA expects that Lydia’s appearance on this commercial can effectively deliver the advantages of this pillow to the golfers on the global stage.

 

Lydia Ko successfully drew attentions of the public by her modelling of KANUDA—Number One Korean functional pillow brand in the market.  KANUDA and Lydia Ko had a Model Contract Ceremony and Autograph Event at the KANUDA shop at 8th Floor of Lotte Department main branch, December 2016.  KANUDA is a functional pillow on which spinal manipulation, one of the high-levelled skills of physiotherapy, was applied. This is a good match with frequent long-distance travelling athletes.

Lydia Ko asked if she could use KANUDA product before her contract. She said that she has got the sponsorships from clothing or products companies, but she was suspicious about her sponsorship from pillow company.  After using this pillow for a month, she has had good sleeps.  Since then, I have been bringing this pillow all the time, and now I brought this pillow when I came to Korea. She said that she has to do well on the games and then the results would be helpful for the company.

 

Yoo Youngho, CEO of T%I (Brand Owner of KANUDA), said “I heard that maintaining optimum physical condition is very import for LPGA golfers who travel all over the world.  I believe quality-sleep could lead to maintaining the healthy life which is helpful for controlling their physical conditions.  KANUDA has a slogan saying elevating the quality of sleep which takes up one third of our life. In this sense, I think the meeting with Lydia Ko is meaningful.  Through Lydia Ko, we expect to deliver the functions of this pillow to LPGA golfers more effectively”, and he showed some expectations and the background of this contract.

 

Hundreds of fans visited the place of the event of model contract ceremony and Lydia’s fan meeting, and this realizes her popularity.  This event was from quarter to three to quarter to six. At this event, Lydia Ko gave the fans happy moments by her autographs and photo takings. KANUDA held an event giving out some hats with Lydia’s autographs to some customers of KANUDA products through SBS golf event page on the first-come-first-serve basis.

 

Number One functional pillow company-KANUDA

KANUDA is a functional pillow which helps the difficulties of people suffered from bad postures or habits.

 

KANUDA is the representative brand of T & I. It has grown significantly with an business objective of “happy human’s future with the preciousness of the life’ and the slogan of ‘raising the quality of sleep’.  The sleep takes up one third of your life and this influences hugely upon human body.  We can enjoy comfortable life after the resting of sustaining parts of our body like neck or spine.

 

Good pillow brings good sleeping habits. KANUDA functional pillow optimized the comfort using high-density memory form. Also, craniosacral therapy was structured in this pillow, so this helps the posture adjustment.

 

KANUDA set the premium brand images by selling its products in Seoul Chungdahm Flagship store, Busan Centum Flagship store, department stores and duty free shops.  Korea’s top entertainer So Jiseop has been an exclusive model for this company for four years. Since the last year, KANUDA released its TV commercial with a title of “one third of our life is sleeping.”  KANUDA also wishes to go into the global markets by hiring Lydia Ko, the golfer.

 

More than million of KANUDA functional pillows were sold in Korea.  KANUDA is also strentheing its competitiveness as a premium brand based on the development of neck pillows, kid pillows and waste support products.  KANUDA is working hard on social contributions.  For almost three years, it has held monthly charity music concerts in the senior welfare centers in metropolitan areas in Korea.

Images
References
Topics
  • Kanuda : 가누다 : KOREAN; KANUDA SHOP ... 구매 가이드. 가누다 구매 가이드. 오프라인 매장 안내. 플래그쉽 스토어 · 가누다 오프라인 매장. 1; 2. KANUDA EFFECT · KANUDA IS ...
  • Kanuda Pillow : Amazon.com: [Official]KANUDA CV4 Traction Pillow, Memory Foam ... : What does 'KANUDA' mean? It is a Korean word which literally means 'keeping your body and mind in good shape.' KANUDA CV4 Traction Pillow is a ...
  • Lydia Ko : Lydia Ko - Wikipedia : Lydia Ko (born 24 April 1997) is a Korean-born New Zealand professional golfer who became the No. 1-ranked woman professional golfer on 2 February 2015 ...
  • Sleep Pillow : Sleep Pillow Sounds: white noise, rain, ocean, fan on the App Store : Oct 7, 2016 - With this app you'll sleep tonight, guaranteed. Its the most effective & highest quality sleep app, with over 9,400,00 happy customers.
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